Responding to a radio appeal for milk for British children, founder Hal Rogers rallied Kin members across Canada to raise funds for the purchase of powdered milk. The goal for the first year was to raise enough money to purchase one million quarts; within nine months, Kinsmen and Kinettes supplied more than three million quarts!
By the end of the Milk for Britain campaign, the Kin family raised close to $3 million and sent 50 million quarts of milk to Britain. Rogers was made an Officer of the Order of the British Empire in 1948 to recognize his efforts as the Chairman of Kinsmen’s Milk for Britain wartime project.
The wartime effort helped found 41 new Kinsmen clubs and the formation of a new women’s branch of the organization, Kinettes.
To mark the 75th anniversary of the campaign, members and clubs came together to ensure such an impactful and inspirational piece of history is documented.